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Castel storms Malawi market with Doppel Munich

April 01, 2021 / Bester Kayaye
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Beverage manufacturer Castel Malawi has launched a new beer brand dubbed “Doppel Munich”.

Speaking to Mining and Trade Review at the launching ceremony  held at Amaryllis Hotel in Blantyre, Castel MD Hervé Milhade said the launch of the new brand is part Castel’s positive strides to ensure maximum satisfaction to its customers.

Milhade said: “As you are aware, in Castel’s history we always yearn for consumer’s satisfaction through wide range of products and the launching of this brings solely echoes all the forces we have embarked on to serve our customers better.”

He also explained that they have launched the new brand during the time the country is suffering from the aftermaths of the novel coronavirus (Covid-19) pandemic which has left many people seeking new varieties of beverages.

“This beer is very strong, tasty and unique in a special way from ingredients to packaging to satisfy consumer’s tastes,” he said.

A customer, who was available during the launch, Stela Kulemeka hailed the company for introducing the Doppel Munich beer sayng it has come at a right time to offer an opportunity to customers to choose from range of beverages available.

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